As I was browsing Amazon’s website Today, I came across this image that reminded me how powerful visual analogies are in design and marketing. Everyone knows the size of an egg. By placing the product next to it, the brand…
Have you noticed how good design solves a problem and is usually quite noticeable, while great design is not?
A good hammer is valuable because it is useful, and not because it is well designed. Wait a minute. You might say, “Isn’t it useful because it was designed that way?” Yes, it was designed to be useful, but it’s…
Have you ever wondered why some logomarks resonate with customers while others do not? We all know, that some logos are considered to be inspirational works of art while most of them are average at best. Recently, I wrote a…
“A well-designed product isn’t well designed if the process needed to manufacture it is unrealistic or uneconomical.” Matthew Frederick A brilliantly conceived alternative-fuel vehicle will not succeed without the design and implementation of a refuelling infrastructure over a large geographic…
“It’s somehow paradoxical that one of the most important characteristics of a good design, its unobtrusiveness, renders it harder to notice or appreciate.” – Martin Good design is somehow invisible, which contributes to the common perception of design as a…
“Feedback, either explicit or implicit, delivered through affective feedback loops, is our most powerful design tool.“ 🤔 Collecting feedback is an essential part of what we do as designers 🧑🏻💻 It is our way of discovering what works for our…
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