Strategy as the evolution of a central idea 

“Strategy is not a lengthy action plan. It is the evolution of a central idea through continually changing circumstances.” Jack Welch, General Electric’s reforming ex-CEO Inspired by writings of Carl von Clausewitz, the Prussian chief-of-staff at Waterloo, who in his book On War successfully distilled Napoleon into theory. Clausewitz’s approach to strategy was descriptive rather […]