Feedback is a powerful design tool

“Feedback, either explicit or implicit, delivered through affective feedback loops, is our most powerful design tool.“ 🤔

Collecting feedback is an essential part of what we do as designers 🧑🏻‍💻 It is our way of discovering what works for our customers and what doesn’t 👍🏼👎🏼

We should always listen to our customers, but they don’t need to always know that we are listening to them when collecting feedback.

There are different ways how we can collect feedback:

• we can observe our customers going about their business (implicit feedback),
• or we can ask them specific questions allowing them to express themselves verbally (explicit feedback).

Remember: It is usually the combination of these two methods that yields the best results 👍🏼

About the author

Martin Tutko is a product designer by trade and a part-time philosopher by hobby. Thinking, researching and doing design since 1998. And as of 2023 also sharing and writing about some of my experiences as a product designer 🧑🏻‍💻🌟