My thought on personas in design
I find personas to be one of the most overrated design artefacts. They are often too generic, contextually irrelevant or unrelated to the problem at hand.
About the author
Martin Tutko is a product designer by trade and a part-time philosopher by hobby. Thinking, researching and doing design since 1998. And as of 2023 also sharing and writing about some of my experiences as a product designer 🧑🏻💻🌟