My Medium Articles
Following are my most recent (as well as older) articles that I have published on Medium and Bootcamp. Most of them are design- and marketing-related, some of them not. Feel free to read, leave your feedback, or reach me out on LinkedIn to discuss.
Product Design & Research
- 50 Years of Microsoft and Its Surprisingly Good Design Moments
- The AI Intention Matrix (AIIM): When to use AI and when not!
- Let’s make ChatGPT even better: prompt archive management or how to improve the usability of our…
- AI in Product Design: A Fine Line Between Genius and Disaster
- Design systems and creativity: inhibitors or catalysts for user-centred design?
- Product owners and designers, stop shooting yourself in the leg
- The four pillars of good design or FRUA — a framework for creating products that effectively meet…
- Design Myths Debunked: Why Absolute Statements in Digital Design Rarely Hold True
UI & Visual Design
- Apple’s New Liquid Glass UI — The Power of Perception, or How to Innovate When You Can’t!
- UX Design vs Product Design, What’s the Difference and Why it Matters
- Why fixing sub-optimal visual design on your digital product will rarely fix the bad user…
- What makes a good logo resonate, or how to apply the theory of proposition density in design
Research & Data
- Never assume something is unimportant just because your current design makes it hard to find!
- Demystifying A/B Testing: A Quick Guide to A/B Testing for Beginners
- AI-Generated Synthetic Research: Garbage In, Garbage Out
Accessibility
- The European Accessibility Act’s Accessibility Statements: A Small Step with a Big Impact
- The Future of Accessibility: Exploring AI’s Potential to Transform User Experiences for Everyone
- Designing for All: Insights from Jim Hogan’s Neurodiversity and Sensory Awareness Talk
Marketing
- The wait is almost over but for what?
- Beyond the spectrum: decoding Apple’s creative approach to colour naming
- How Apple taps into all levels of customer’s needs with the new Titanium iPhone Pro
- Apple’s marketing gurus did something truly “magical” this year: they turned the iPhone into a…
Technology & AI
- AI in Product Design: A Fine Line Between Genius and Disaster
- Apple’s New Camera-Enabled AirPods: UX Challenges and Opportunities
- The Rise of the Beavers: A Page per Nut is Peanuts Compared to What It Cost to Pay Human Writers!
- Generative AI, a mirror that reflects the reality of what it means to be a human
- Arc Search — the stripped-down, AI-powered version of the Arc browser for my iPhone that browses…
- The AI Intention Matrix (AIIM): When to use AI and when not!
- Let’s make ChatGPT even better: prompt archive management or how to improve the usability of our…
- OpenAI and Jony Ive Unveil Aura — The Future of Wearable AI Devices
- The art of selecting your new iPhone 15 or how to impress and stand out from the crowd
- From Twitter to “X”, the perfect choice for the company that tries hard to go bust
- AI-Generated Synthetic Research: Garbage In, Garbage Out