Are we overly focused on design processes instead of delivering value to customers?

Is it possible that we became so obsessed with our design processes that somehow, we lost sight of our primary mission, which is the creation of useful products for our customers. Any thoughts?

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About the author

Martin Tutko is a product designer by trade and a part-time philosopher by hobby. Thinking, researching and doing design since 1998. And as of 2023 also sharing and writing about some of my experiences as a product designer 🧑🏻‍💻🌟