“The excellence of a successful product is in direct proportion to its clarity and usability!”
Martin Tutko
Hello, and welcome to martintutko.com. I’m glad you have found your way to this site and appreciate you taking the time to visit.
I’m best known (at least among my friends) as a product designer by profession — currently working for the second largest TELCO in Australia — and as a part-time “philosopher-hobbyist” who likes contemplating challenging ideas — mostly related to design, marketing, and to what it means to be a human being, what constitutes human experience, consciousness and the ideas of transcendentalism.
Reading and writing
I love reading and writing, most frequently about my profession (product design and marketing) and about various topics related to science, history and philosophy of being somehow flawed human beings. For example, I’m fascinated by how much of our actions and decisions are driven by our subconscious mind as if on autopilot. We are not really as much in charge of our lives as we would like to believe that we are. Our propensity to fall victims to cognitive biases is astonishing.
I’m keen to learn more about the ideas of transcendentalism and philosophy of utilitarianism, which I’m exploring and rewriting on my own. Occasionally, I publish my thoughts on these topics online, either on Medium, where I write predominantly about topics related to product design or on Substack, where I get a bit more philosophical.
Publishing
I have also published a notebook called “Designer’s Guide to Cognitive Biases” which is currently available for purchase on Amazon. (I would love to give it away for free, but the cost of shipping and printing needs to be covered by someone and I’m not in a position to do it myself).
This notebook is a collection of my favourite cognitive biases, each briefly introduced and explained from the perspective of a product designer. Please keep in mind that this is not a book, but rather a notepad for designers — something of a starting point on their journey to discover the perplexing world of cognitive biases and perhaps a physical place to keep their notes organised. You can check it here.
Contact
If you would like to talk to me, work with me, or exchange some ideas, feel free to reach out. I’m always stoked to connect with like-minded, curious and entrepreneurial people and discuss interesting ideas together. Email or Linkedin are the best ways to connect with me (I’m old-fashioned that way 🙂
Feel free to contact meSocial media
You can also find me on social media where I’m consistently inactive and ignoring most of the noise. However, occasionally I do reply to interesting comments and always to people who reach out. Just be yourself and be human 🙂 As I mentioned before, I’m mostly active on Linkedin and do occasionally check X, which I still prefer to call Twitter.
For headhunters and entrepreneurial folks
If you are a recruiter or a potential client and want to learn more about what I do as a product designer, formerly also a marketer and a website developer, feel free to email me or connect with me on Linkedin. I will be happy to share more information about what I do, my experience and portfolio with you. Alternatively, you can read more about my experience here.
My most recent writings
- Coming soon ….
Experienced in
UX Design & Mid-size Project Management
(Digital Product Development)
Marketing Campaign Management
(Strategy & Planning | Product Marketing)
Content Strategy
(Information Architecture | Storytelling | Creative Writing)
Graphic Design & DTP
(Website & UI Design | Desktop Publishing | Pre-Press)
Website Development
(WordPress | Drupal | CMS Setup and Customisation | Online Applications)
Search Engine Optimisation (SEO)
(On-Page Technical SEO | Link Building | Content Distribution)
Digital & Social Media Marketing
(Facebook | Twitter | Linkedin | PPC Ads)
After Hours
Coming soon ….