Visual concepts and designs for the company’s 2017 product catalogue, including image processing, typography and extensive consulting and assistance with content structuring and content creation.
Prior to working on this Norstone projects, I was driving a development of the new branding guidelines for the company’s collaterals and marketing materials. Cleaner typography and more distinctive colour coding combined with airier, unobtrusive page layout.
Easy-to-understand, yet flexible and engaging page layout
This new catalogue was designed to accommodate all information important product specs as well as big bold images and product colour variations. We wanted to keep Norstone’s customers engaged and curious to learn more about the products while giving away all important information and specifications.
- 2017 Product Catalogue (32 pages), 4 colour print, perfect binding.
- Online version of the brochure, compressed and adjusted for online marketing
- A4 product flyers for print and online distribution
- Enhanced design guidelines for the company’s future marketing materials