like the new Obi Worldphones for their unique design and inventive marketing. Even the packaging of these phones is stunning and IMHO far more inventive and original than—by now already aged and boring, but still widely praised—Apple’s iPhone packaging.
Obi Worldphones* are in themselves the great examples of Raymond Loewy’s MAYA* principle. The new design is bold enough to surprise while it keeps its familiarity and therefore it’s instantly comprehensible by most consumers.
*Silicon Valley smartphone manufacturer founded in 2014 by former Apple Inc. CEO John Sculley.
*MAYA is an abbreviation for “Most Advanced. Yet Acceptable.”